How NeoFret Handles Your Data

What We Collect

When you subscribe to the magazine or contact our editorial team, we collect the information you provide directly: your name, email address, phone number, and the content of your message. This includes form submissions for subscriptions, reader letters, and gear review inquiries.

We also automatically collect limited technical data when you visit the site, such as browser type, device information, pages viewed, and referral source. This helps us understand which articles resonate with readers and how the site performs across different devices.

Cookies and Analytics

We use cookies to remember your preferences and to measure readership patterns through privacy-respecting analytics. These tools help us see which gear reviews and artist interviews are most useful, so we can plan future issues accordingly. You can disable cookies in your browser settings, though some site features may not function as smoothly.

How We Use Your Information

Your data is used for the following purposes:

• Delivering the magazine issues you subscribe to, including digital editions and newsletters
• Responding to your inquiries about gear, articles, or subscription management
• Improving our editorial content based on aggregate reading behavior
• Sending occasional updates about new issues or special features, only if you have opted in

Data Storage and Sharing

We store your information on secure servers managed by our hosting provider. We do not sell, rent, or trade your personal data to third parties. In limited cases, we share data with service providers who help us operate the site and deliver emails, such as our hosting provider and email delivery service. These processors are bound by confidentiality agreements and only access data as needed to perform their functions.

We retain subscriber data for as long as your subscription remains active, and for a reasonable period afterward to handle any billing or access questions. Contact form messages are kept for up to 24 months to address follow-up inquiries.

Your Rights

You have the right to access the personal data we hold about you, request corrections, ask for deletion, or receive a portable copy of your data. You may also withdraw consent for marketing communications at any time by using the unsubscribe link in any email or by contacting us directly.

If you are located in the EU or California, applicable laws such as GDPR and CCPA provide additional protections. We honor all requests to exercise these rights without discrimination.

No Misleading Claims

NeoFret is an independent editorial publication. We do not make false claims about our affiliation with guitar manufacturers, artists, or retailers. Gear reviews reflect the honest opinions of our writers based on hands-on testing. We do not fabricate endorsements, invent urgency around product availability, or guarantee specific outcomes from following practice routines described in our articles.

Contact Us

For any privacy-related questions, to exercise your rights, or to request a copy of your data, please contact us:

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. The date at the top of this page indicates when the policy was last revised. Significant changes will be announced through the website or by email to subscribers.